Jot down ideas in any of the boxes. You can leave the rest blank and come back to them before leaving the page.
Week 1 / Post 1
What do customers ask before getting a quote? Write the question and a helpful answer.
Week 1 / Post 2
Choose a photograph or process detail. What should someone notice, and why?
Week 2 / Post 1
What was the problem, what did your team do and what happened? Check permission before naming a customer.
Week 2 / Post 2
What does a colleague know that helps customers? Ask them for one practical example.
Week 3 / Post 1
What information helps you give an accurate answer or price? Explain what to send.
Week 3 / Post 2
Who is it for, when do they need it and what is included? Link to the relevant service page.
Week 4 / Post 1
What do buyers often get wrong about your work? Explain it without talking down to them.
Week 4 / Post 2
What has changed that a customer would care about? Explain the benefit rather than just announcing the news.